In SEO your Website with Plugins, we went over the top ten plugins any independent internet publisher should use on their website. We learned that in these days of the binary age, you have to keep your readers updated through social marketing sites, such as Twitter, FaceBook, and an internet full social sites. We also learned a quick way to find them all. We learned how to build both a sitemap, a Robots.txt, and added the ability to attach meta tags to our posts. We explored the merits of SEO, or Search Engine Optimization, and came to understand that your website’s SEO compatibility is crucial to your future success. Now we dive deeper into the depths of Search Engine Optimization.
SEO: Search Engine Optimization: The Basics
Search Engines, no matter which one, search the internets with small programs called Spiders. “The internets are often called “the web” and real spiders crawl on webs”. Here is an example of how it works.
Jim gets home from a long day at the office, because his generation’s perception of work hours far exceeds that of Jim’s forefathers. But how long did Jim’s Forefather work? Once in the door, Jim checks his mail. After he reads a delightful letter from his Aunt May, he still wonders about the length of his work hours. Jim turns to Google and asks “work hour history?”.
When he presses the “Search” button, a couple of things happen almost in an instant ( or about a half a second). Google’s spiders scurry over the web looking for websites that have something to do with “Work hour history”. When they get onto a site, the first place they check is the Robots.txt file, which tells them the parts of the site they can and can not explore. Next, they use the site’s sitemap to map out their way forward towards all parts of the site, and then they look for matching keywords. There was once the ability to overload your post with keywords and achieve great status on Google, but the laws have changed. Now the hows and whys of Google’s spiders are cloaked in mystery.
Word to the Wise
We should preface this conversation with a word to the moral independent publisher. Don’t try to learn and exploit the rules of Google or any other search engine. The search Engine’s job is to find quality content for their end user. Don’t hate, participate. Help Google be filled with all of our voices to help each other gain knowledge and we can all sing “Kumbia” around the campfire.
I am not saying there aren’t assholes from all social classes exploiting this rule, I am only saying I won’t take part it in. There has to be a moral line, where we are better than the people we oppose. We have to create and define our own moral guideline or others will seek to impose their’s.
Besides all ideology crap , quality content will gather a far better reader base, in the long run, than the merits of any hot button Keyword or exploitation of search engine keyword terms. In later guides, we will show you how use Google tools to better match and use keywords for the best of your website’s ability. But for now, we learn the basics and edit slight alterations to our post to enhance the end users experience. At the end of the day, they are what this is all about, the end user.
Who is the End User?
The end user is everyone who looks at your site. Right now, you are the end user of this post. I want to make sure you have best information on how to apply the merits of SEO into your post, in an understandable and approachable way. Why? Because I don’t want you to Google fall into American NonFiction and jump out a second later. I want you to stick around, up my “Time Spent on Site” Stat* Quality posts invite the end user further into the depths of your website and attaches your words to their fandom.
Where Do you Start?
If you have been following along with this guide and have done your homework. Then you know the 15 post your have already written and edited is the place to start. Aside from the post you have already published to get your bare bones blog up and running, you should have 3 to 13 post ready to be posted.
Step 1: Analyze your post for Keywords
Read over your post. This is a great time for editing ( hint hint). As you read over your post try to think what the post is about. Create a scrap paper checklist and write down your ideas about your end user. Remember, English is a Subject-Verb-Object language. Think of how to describe your post as a subject-verb-object.
I sum up this post as in the keywords “SEO edit post”, as these words describe how to edit your posts with a Search engine optimization mental red pen.
URL Your Keywords
For the kids in at the back of the class, texting their upper echelon of dunderheaded peers (or simply put: people like me.) URL, the address of webpages I.E. “Http://www.Google.com” or “Http://www.AmericanNonFiction.com”, is an acronym for Uniform Resource Locator. Uniform means the address, no matter the application, operating system, or interfaces, remains constant. I can go to AmericanNonfiction.com on a Mac with FireFox, someone else can use a P.C. with another browser. It’s all the same and universal. Resource the place where the streams of on and off signals come from. American NonFiction would be the resource and would also denote our use of the World Wide Web, and our use of Wordpress. Locator, it means address or how to find where you are.
How to Structure your URLS
In the Wordpress Dashboard, under “Settings” and in “Permalinks”, the independent internet publisher has the ability change the structure of their urls. You will want to change this setting to one that includes post name and post ID.
%postname%
You include the post name to get your post’s keywords into the url address of the post. Spiders look for keywords in post’s URL. In fact, I have heard it is one of the first places they look.
%post_id%
You include the post ID to be eligible for participation in Google News. Google News requires that you have a three digit number in the address bar of your post to gain admission onto Google News. If you haven’t been able to tell, we are Google Whores who think all independent publishers should be thoroughly connected to Google. You place the numbers in there now and in 100 post you are Google to go.
Now go back to your post and simply edit in your keywords into the post’s URL. As you can see from the URL of this site, “SEO Edit Post” are the highlight of this post’s url.
Title Your Post with Keywords
You not only want a title that grabs the readers attention, but you also want at title that includes your keywords. The title of this chapter of “Scream Binary” is “SEO Edited Post get Rank”. I make a claim that subtly ask the reader if they know how to SEO edit their posts. This has two effects, those who don’t have a clue will read the document to learn what SEO is all about. And those who know what SEO is all about are more likely to check it out as they might want to see what I have to say or to offer disagreement on a subject that they are knowledgeable about. In any event, hook them with your keywords and you will bring in the big fish every time.
In your meta title you might want to expound on the keywords or show relation to the other post. You might notice the title of this post is “SEO Edited Post Get Rank” but at the top of the browser, written into the top it says “Scream Binary | SEO Edited Post Get Rank | American NonFiction”. I added the “Scream Binary” with meta titles, and the website name in meta title is a preset of the theme we use here on American NonFiction.
Describe your Post with Keywords
We know our keywords, we have plugged them into your url, included them into your title. Now write a short, 160 character description of your post. On both Background Noise and Incorrect Grammar we include the description into our excerpts. For this post our Meta description is “If you are an independent internet publisher, then you need to know how to edit your post with the merits of SEO. Good thing we are here to teach you.”
The Meta descriptions are what the Spiders use when they find no instant of the searched term in the body of work but the body of work relates to the search. I have never witnessed a case of this event, as most of my searches produces a highlighted tib bit from the post it links too, but I am sure it could happen. In any event, use your Meta Descriptions to keep the spiders happy.
Keyword your keywords
And the last place you need to place your keywords is in the attacked space marked “keywords”. You can use a couple altered versions of the keywords but don’t go overboard. Remember, Keywords are singular phrases not singular words. “SEO Edit Post” is one keyword. Keywords are the phases people will use in a searches. Your keyword will be more than one word
Scream Binary
There you have it. Now you can put it all together. You can take the tips from all along our “Scream Binary” guides and apply them to your website. If you did all the homework so far, you have 13 post. Take 10 and put them in the drafts sections of your dashboard. Use these as buffers for the days you feel lazy. Then take the other three and use them to start what ever kind of the schedule you deem fit. You are flying down the internet super highway with no training wheels and I am a proud binary father figure. You are now a blogging super star just like you good old Uncle Sam.
A couple of last tips to keep in mind. Try and keep a deadline for yourself to motivate your post and increase your content. Go back and give “How to Conceptulize a Blog” the first chapter of Scream Binary, a quick review. Discover why you started this quest to build a blog. And always remember, tomorrow will be better. Many Independent internet publishers try to over work themselves and beat themselves up, but the old saying “Quality not quantity” holds water here. The end truth is your post will be viewed, by the public at large, far after the date you post them. A consistent schedule is the goal, but quailty content is the soul of your website.
Bonus Binary
Copy Blogger
If there is a better place on the internet to learn how to write spectacular titles and Copy we want to know about it


WHAT TO DO NOW?